Use clear calls to action like “Connect with me on LinkedIn” or “Follow me on Instagram”, to really get people to click. Read more about how to make awesome email signature calls to action > How to encourage more downstream engagement with social media linksĬonnect your social media channels within your email signature using icons, buttons, or simple links. Some business offer with a call to action (button, banner, video, link).What a professional Apple Mail signature should include: Let’s see what you have to do to get a good looking result, and earn that boost to your engagement. That’s a shame since our internal research shows that having a (professional) signature boosts email reply rates and engagement by more than 20%.Ĭreating a professional great looking signature for Mac Mail is fairly straightforward. Yet email marketing is still one of the most underused marketing tools out there.
The average worker gets over 120 emails per day. How to make a professional Mac Mail signature
